The impact of social networks characteristics on employee based brand equity

Zazli Wisker, Nasos Poulis, George Panigyrakis, Anastasios Panopoulos

Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review

Original language	English
Title of host publication	2014 Global Marketing Conference at Singapore
DOIs	https://doi.org/10.15444/GMC2014.11.08.03
Publication status	Published - Jul 2014

Access to Document

@inproceedings{9d1652d4c4f3485d8506e3453072d2d1,

title = "The impact of social networks characteristics on employee based brand equity",

author = "Zazli Wisker and Nasos Poulis and George Panigyrakis and Anastasios Panopoulos",

year = "2014",

month = jul,

doi = "10.15444/GMC2014.11.08.03",

language = "English",

booktitle = "2014 Global Marketing Conference at Singapore",

}

TY - GEN

T1 - The impact of social networks characteristics on employee based brand equity

AU - Wisker, Zazli

AU - Poulis, Nasos

AU - Panigyrakis, George

AU - Panopoulos, Anastasios

PY - 2014/7

Y1 - 2014/7

U2 - 10.15444/GMC2014.11.08.03

DO - 10.15444/GMC2014.11.08.03

M3 - Conference contribution with ISSN or ISBN

BT - 2014 Global Marketing Conference at Singapore

ER -