The impact of social networks characteristics on employee based brand equity

Zazli Wisker, Nasos Poulis, George Panigyrakis, Anastasios Panopoulos

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBNpeer-review

Original languageEnglish
Title of host publication2014 Global Marketing Conference at Singapore
Publication statusPublished - Jul 2014

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