The impact of mass customisation on manufacturing trade-offs

Brian Squire, Steve Brown, Jeffrey Readman, John Bessant

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	10-21
Number of pages	12
Journal	Production and Operations Management
Volume	15
Issue number	1
Publication status	Published - 2006

Cite this

@article{3008e4f6350e43758b31b62c215a4e3b,

title = "The impact of mass customisation on manufacturing trade-offs",

author = "Brian Squire and Steve Brown and Jeffrey Readman and John Bessant",

year = "2006",

language = "English",

volume = "15",

pages = "10--21",

journal = "Production and Operations Management",

issn = "1059-1478",

number = "1",

}