The impact of Internet marketing capabilities on international network capability, a cross country study comparison between Australia, Chile and Taiwan internationalised SMEs

Shane Mathews, Constanza Bianchi, Keith Perks, Hsiu-Li Chen, Charmain Glavas

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

Abstract

The Internet has been shown to positively enhance internationalisation for SMEs, but scant empirical testing limits our understanding of the explicit impact of the Internet on firm internationalisation. This paper highlights key areas where the integration of the Internet can be leveraged through Internet-related capabilities within the internationalisation of the firm. Specifically, this study investigates how Internet marketing capabilities play a role in altering international information availability, international strategic orientation, and international business network relationships. This study provides evidence, indicating that these key relationships may vary between countries. To examine these key relationships this study utilises draws from data small and medium sized enterprises (SMEs) in three export intensive markets; Australia (215 international SMEs), Chile (204 international SMEs) and Taiwan (130 international SMEs); and tests a conceptual model through structural equation modelling. Results from the data show the impact of Internet marketing capabilities in positively impacting traditional internationalisation elements, which varies between countries. That is, our findings highlight the international business network relationships in Australia and Taiwan are directly impacted by Internet marketing capabilities, but not in Chile. We offer some insight into why we see variance across comparative exporting countries in how they leverage new technological capabilities for internationalisation and firm performance.
Original languageEnglish
Title of host publicationANZIBA 2015 Conference
Place of PublicationAustralia
Pages0-0
Number of pages1
Publication statusPublished - 13 Feb 2015
EventANZIBA 2015 Conference - University of Melbourne, 11-13 February 2015
Duration: 13 Feb 2015 → …

Conference

ConferenceANZIBA 2015 Conference
Period13/02/15 → …

Keywords

  • Internet marketing capabilities
  • international business network relationships
  • SMEs

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