The Globalisation of Rugby 7s: From Novelty to the Olympic Games

Twenty years of professionalism has seen rugby union undergo dramatic transformations, from changes to everyday training cultures to the growth of the Rugby World Cup into one of the largest global sporting events.The Rugby World in the Professional Erais the first book to examine the effect that professionalism has had across a number of different aspects of the game and the wider socio-cultural significance of these changesthrough case studiesfrom across the globe. Drawing on contributions from scholars from across the rugby-playing world, the book explores the role of rugby's professionalisation through a number of social-scientific lenses, including: labour migration race and indigenous populations the globalisation of the game mega-event management male sexualities media representations of rugby - from broadcasting matches to rugby in museums andon stage and screenOffering insights into under-researched areas of the sport, such as the growth of Rugby Sevens into an Olympic sport, and providing the most up-to-date recent history of the sport available, The Rugby World in the Professional Erais essential reading for anyone with an academic interest in rugby, and any student or scholar with interests in sports history, sports sociology, sport managementor the economics of professional sport.