The effect of multi-level factors on MNEs' market entry success in a small emerging market

Keith Perks, Stephen Hogan, Paurav Shukla

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)131-143
Number of pages13
JournalAsia Pacific journal of marketing and logistics
Volume25
Issue number1
DOIs
Publication statusPublished - 1 Jan 2013

Keywords

  • Country risk
  • Cultural distance
  • Emerging markets
  • Market entry
  • Market potential
  • Multinational companies
  • Thailand

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