@article{438b19487c3d4dc69610f70451b9b192,
title = "The effect of multi-level factors on MNEs' market entry success in a small emerging market",
keywords = "Country risk, Cultural distance, Emerging markets, Market entry, Market potential, Multinational companies, Thailand",
author = "Keith Perks and Stephen Hogan and Paurav Shukla",
year = "2013",
month = jan,
day = "1",
doi = "10.1108/13555851311290975",
language = "English",
volume = "25",
pages = "131--143",
journal = "Asia Pacific journal of marketing and logistics",
issn = "1355-5855",
number = "1",
}