The effect of mental intangibility on the size of the consideration set: the moderating role of knowledge

Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Giannis Kostopoulos, Athanasios Poulis, Matthew Wood

Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review

Original language	English
Title of host publication	Proceedings of the 45th Annual Conference of the European Marketing Academy (EMAC),Oslo, Norway, May 24-27, 2016
Publication status	Published - 2016
Event	EMAC 2016 - Oslo, Norway Duration: 24 May 2017 → 27 May 2017 http://emac2016.emac-online.org/emac2016.org/index.html

Conference	EMAC 2016
Country/Territory	Norway
City	Oslo
Period	24/05/17 → 27/05/17
Internet address	http://emac2016.emac-online.org/emac2016.org/index.html

Cite this

@inproceedings{a73b754e78ff4196b2700120ef52f708,

title = "The effect of mental intangibility on the size of the consideration set: the moderating role of knowledge",

author = "Ioannis Rizomyliotis and Kleopatra Konstantoulaki and Giannis Kostopoulos and Athanasios Poulis and Matthew Wood",

year = "2016",

language = "English",

booktitle = "Proceedings of the 45th Annual Conference of the European Marketing Academy (EMAC),Oslo, Norway, May 24-27, 2016",

note = "EMAC 2016 ; Conference date: 24-05-2017 Through 27-05-2017",

url = "http://emac2016.emac-online.org/emac2016.org/index.html",

}

The effect of mental intangibility on the size of the consideration set: the moderating role of knowledge. / Rizomyliotis, Ioannis; Konstantoulaki, Kleopatra; Kostopoulos, Giannis et al.
Proceedings of the 45th Annual Conference of the European Marketing Academy (EMAC),Oslo, Norway, May 24-27, 2016. 2016.

Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review

TY - GEN

T1 - The effect of mental intangibility on the size of the consideration set

T2 - EMAC 2016

AU - Rizomyliotis, Ioannis

AU - Konstantoulaki, Kleopatra

AU - Kostopoulos, Giannis

AU - Poulis, Athanasios

AU - Wood, Matthew

PY - 2016

Y1 - 2016

M3 - Conference contribution with ISSN or ISBN

BT - Proceedings of the 45th Annual Conference of the European Marketing Academy (EMAC),Oslo, Norway, May 24-27, 2016

Y2 - 24 May 2017 through 27 May 2017

ER -