The effect of mental intangibility on the size of the consideration set: the moderating role of knowledge

Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Giannis Kostopoulos, Athanasios Poulis, Matthew Wood

    Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBNpeer-review

    Original languageEnglish
    Title of host publicationProceedings of the 45th Annual Conference of the European Marketing Academy (EMAC),Oslo, Norway, May 24-27, 2016
    Publication statusPublished - 2016
    EventEMAC 2016 - Oslo, Norway
    Duration: 24 May 201727 May 2017
    http://emac2016.emac-online.org/emac2016.org/index.html

    Conference

    ConferenceEMAC 2016
    Country/TerritoryNorway
    CityOslo
    Period24/05/1727/05/17
    Internet address

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