The effect of mental intangibility on the size of the consideration set: the moderating role of knowledge

Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Giannis Kostopoulos, Athanasios Poulis, Matthew Wood

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

Original languageEnglish
Title of host publicationProceedings of the 45th Annual Conference of the European Marketing Academy (EMAC),Oslo, Norway, May 24-27, 2016
Publication statusPublished - 2016
EventEMAC 2016 - Oslo, Norway
Duration: 24 May 201727 May 2017
http://emac2016.emac-online.org/emac2016.org/index.html

Conference

ConferenceEMAC 2016
CountryNorway
CityOslo
Period24/05/1727/05/17
Internet address

Cite this

Rizomyliotis, I., Konstantoulaki, K., Kostopoulos, G., Poulis, A., & Wood, M. (2016). The effect of mental intangibility on the size of the consideration set: the moderating role of knowledge. In Proceedings of the 45th Annual Conference of the European Marketing Academy (EMAC),Oslo, Norway, May 24-27, 2016