The effect of mental intangibility on the size of the consideration set: the moderating role of knowledge

Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Giannis Kostopoulos, Athanasios Poulis, Matthew Wood

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

Original languageEnglish
Title of host publicationProceedings of the 45th Annual Conference of the European Marketing Academy (EMAC),Oslo, Norway, May 24-27, 2016
Publication statusPublished - 2016
EventEMAC 2016 - Oslo, Norway
Duration: 24 May 201727 May 2017
http://emac2016.emac-online.org/emac2016.org/index.html

Conference

ConferenceEMAC 2016
CountryNorway
CityOslo
Period24/05/1727/05/17
Internet address

Cite this

Rizomyliotis, I., Konstantoulaki, K., Kostopoulos, G., Poulis, A., & Wood, M. (2016). The effect of mental intangibility on the size of the consideration set: the moderating role of knowledge. In Proceedings of the 45th Annual Conference of the European Marketing Academy (EMAC),Oslo, Norway, May 24-27, 2016
Rizomyliotis, Ioannis ; Konstantoulaki, Kleopatra ; Kostopoulos, Giannis ; Poulis, Athanasios ; Wood, Matthew. / The effect of mental intangibility on the size of the consideration set : the moderating role of knowledge. Proceedings of the 45th Annual Conference of the European Marketing Academy (EMAC),Oslo, Norway, May 24-27, 2016. 2016.
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Rizomyliotis, I, Konstantoulaki, K, Kostopoulos, G, Poulis, A & Wood, M 2016, The effect of mental intangibility on the size of the consideration set: the moderating role of knowledge. in Proceedings of the 45th Annual Conference of the European Marketing Academy (EMAC),Oslo, Norway, May 24-27, 2016. EMAC 2016, Oslo, Norway, 24/05/17.

The effect of mental intangibility on the size of the consideration set : the moderating role of knowledge. / Rizomyliotis, Ioannis; Konstantoulaki, Kleopatra; Kostopoulos, Giannis; Poulis, Athanasios; Wood, Matthew.

Proceedings of the 45th Annual Conference of the European Marketing Academy (EMAC),Oslo, Norway, May 24-27, 2016. 2016.

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

TY - GEN

T1 - The effect of mental intangibility on the size of the consideration set

T2 - the moderating role of knowledge

AU - Rizomyliotis, Ioannis

AU - Konstantoulaki, Kleopatra

AU - Kostopoulos, Giannis

AU - Poulis, Athanasios

AU - Wood, Matthew

PY - 2016

Y1 - 2016

M3 - Conference contribution with ISSN or ISBN

BT - Proceedings of the 45th Annual Conference of the European Marketing Academy (EMAC),Oslo, Norway, May 24-27, 2016

ER -

Rizomyliotis I, Konstantoulaki K, Kostopoulos G, Poulis A, Wood M. The effect of mental intangibility on the size of the consideration set: the moderating role of knowledge. In Proceedings of the 45th Annual Conference of the European Marketing Academy (EMAC),Oslo, Norway, May 24-27, 2016. 2016