The effect of mental intangibility on the size of the consideration set: the moderating role of knowledge

Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Giannis Kostopoulos, Athanasios Poulis, Matthew Wood

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBNpeer-review

Original languageEnglish
Title of host publicationProceedings of the 45th Annual Conference of the European Marketing Academy (EMAC),Oslo, Norway, May 24-27, 2016
Publication statusPublished - 2016
EventEMAC 2016 - Oslo, Norway
Duration: 24 May 201727 May 2017
http://emac2016.emac-online.org/emac2016.org/index.html

Conference

ConferenceEMAC 2016
CountryNorway
CityOslo
Period24/05/1727/05/17
Internet address

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