The economic impact of historic vehicle events: The 2010 London to Brighton Veteran Car Run and its impact on the City of Brighton and Hove

Jaime Kaminski, Paul Frost, Geoffrey Smith

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNChapter

Abstract

The London to Brighton Veteran Car Run is part of a global celebration of early motoring that brings together an international community of enthusiasts for one weekend every November. A veteran car auction on Friday is followed by an international concours d'elegance, where the spectators can see the cars in London’s Regent Street on Saturday, before the Sunday Run from Hyde Park, London to Madeira Drive, Brighton. Socio-economic impact assessment conducted at the event concluded the 2010 London to Brighton Veteran Car Run contributed £1,124,000 worth of income to the City of Brighton and Hove through indirect and induced effects. The overall impact of the event is, however, far greater because the Run is a highly visible, positive element of the overall brand and image of Brighton. Moreover, the history of the Run has been a catalyst for numerous other vehicle runs choosing Brighton as a finishing point.
Original languageEnglish
Title of host publicationAutomobile Heritage and Tourism
EditorsM. V. Conlin, L. Jolliffe
Place of PublicationLondon
PublisherRoutledge
Chapter7
Pages91–108
Number of pages17
ISBN (Electronic)9781315436210
ISBN (Print)9781138219106
Publication statusPublished - 13 Dec 2016

Publication series

NameRoutledge Advances in Tourism
PublisherRoutledge

Keywords

  • Impact assessment
  • Heritage
  • Brighton
  • tourism

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    Kaminski, J., Frost, P., & Smith, G. (2016). The economic impact of historic vehicle events: The 2010 London to Brighton Veteran Car Run and its impact on the City of Brighton and Hove. In M. V. Conlin, & L. Jolliffe (Eds.), Automobile Heritage and Tourism (pp. 91–108). (Routledge Advances in Tourism). Routledge.