The London to Brighton Veteran Car Run is part of a global celebration of early motoring that brings together an international community of enthusiasts for one weekend every November. A veteran car auction on Friday is followed by an international concours d'elegance, where the spectators can see the cars in London’s Regent Street on Saturday, before the Sunday Run from Hyde Park, London to Madeira Drive, Brighton. Socio-economic impact assessment conducted at the event concluded the 2010 London to Brighton Veteran Car Run contributed £1,124,000 worth of income to the City of Brighton and Hove through indirect and induced effects. The overall impact of the event is, however, far greater because the Run is a highly visible, positive element of the overall brand and image of Brighton. Moreover, the history of the Run has been a catalyst for numerous other vehicle runs choosing Brighton as a finishing point.
|Title of host publication||Automobile Heritage and Tourism|
|Editors||M. V. Conlin, L. Jolliffe|
|Place of Publication||London|
|Number of pages||17|
|Publication status||Published - 13 Dec 2016|
|Name||Routledge Advances in Tourism|
- Impact assessment