The Digital Marketing Power of Transmedia: Applying Keller’s Brand Resonance Pyramid to the Marvel Cinematic Universe

Asher Rospigliosi, Stuart Francis, Bruce Samuel

    Research output: Chapter in Book/Conference proceeding with ISSN or ISBNChapterpeer-review

    Fingerprint

    Dive into the research topics of 'The Digital Marketing Power of Transmedia: Applying Keller’s Brand Resonance Pyramid to the Marvel Cinematic Universe'. Together they form a unique fingerprint.

    Keyphrases

    Arts and Humanities

    Social Sciences

    Economics, Econometrics and Finance

    Psychology