@inbook{c3314a229650472f984e2a36745e9c9c,
title = "The Digital Backlash as Postdigital Myth and Entanglement",
abstract = "This chapter is an exercise in applying theory to the digital backlash. It takes the rhetorical and empirical notion of the digital backlash and applies a double methodological filter: Barthes{\textquoteright} work on myth and mythologies and Benjamin{\textquoteright}s writing on technological reproduction, history, and progress. They are used to identify the contradictions and ambivalences at the heart of some versions of the digital backlash, which the backlash itself is designed to oppose. The chapter concludes with a call for recognition of the need for parity between the digital and other social realms in order to understand the indivisibility of digital and {\textquoteleft}non-digital{\textquoteright} entanglement in our postdigital context. It also proposes that with its simplifications and elusiveness, the digital backlash can be regarded as the dark side of the postdigital and thus as its preeminent myth.",
keywords = "digital backlash, postdigital, myth, entanglement, technology, Barthes, Benjamin",
author = "Michael Jopling",
note = "Not yet published",
year = "2026",
month = oct,
day = "1",
language = "English",
series = "Postdigital Science and Education",
publisher = "Springer",
editor = "Ingrid Forsler and Mia {\v C}arapina and \{Jandri{\'c} \}, Petar",
booktitle = "Postdigital Backlash: Between Reason and Feeling",
}