The cultural economy of death: advertising and popular music

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNChapter

Abstract

The chapter explores the triple concoction of advertising, music and death, ‘an intoxicating mix which harnesses the intense and dynamic relationship between a listener, a dead musician and the music itself.’ The chapter explores the use of posthumous musical releases, the re-packaging of material to coincide with anniversaries of a musician’s death and the release of biopics, soundtracks and back catalogues which aim to increase sales by advertising the demise of the musician. From Elvis to Amy Winehouse, the ‘industry of death requires all elements of the relationship to work in synchronicity: the advertising industry, the popular music industry, musicians and audiences.’
Original languageEnglish
Title of host publicationAdvertising as culture
EditorsChris Wharton
Place of PublicationBristol, UK
PublisherIntellect
Pages109-126
Number of pages18
ISBN (Print)9781841506142
Publication statusPublished - 1 Sep 2012

Fingerprint

Musicians
Popular music
Cultural Economy
Music
Industry
Soundtrack
Harness
Demise
Listeners
Amy Winehouse
Music Industry
Packaging
Biopic
Back Catalogue
Synchronicity

Cite this

Hearsum, P. (2012). The cultural economy of death: advertising and popular music. In C. Wharton (Ed.), Advertising as culture (pp. 109-126). Bristol, UK: Intellect.
Hearsum, Paula. / The cultural economy of death: advertising and popular music. Advertising as culture. editor / Chris Wharton. Bristol, UK : Intellect, 2012. pp. 109-126
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Hearsum, P 2012, The cultural economy of death: advertising and popular music. in C Wharton (ed.), Advertising as culture. Intellect, Bristol, UK, pp. 109-126.

The cultural economy of death: advertising and popular music. / Hearsum, Paula.

Advertising as culture. ed. / Chris Wharton. Bristol, UK : Intellect, 2012. p. 109-126.

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNChapter

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AB - The chapter explores the triple concoction of advertising, music and death, ‘an intoxicating mix which harnesses the intense and dynamic relationship between a listener, a dead musician and the music itself.’ The chapter explores the use of posthumous musical releases, the re-packaging of material to coincide with anniversaries of a musician’s death and the release of biopics, soundtracks and back catalogues which aim to increase sales by advertising the demise of the musician. From Elvis to Amy Winehouse, the ‘industry of death requires all elements of the relationship to work in synchronicity: the advertising industry, the popular music industry, musicians and audiences.’

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BT - Advertising as culture

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Hearsum P. The cultural economy of death: advertising and popular music. In Wharton C, editor, Advertising as culture. Bristol, UK: Intellect. 2012. p. 109-126