| Original language | English |
|---|---|
| Title of host publication | International Corporate and Marketing Communications Αnnual Conference |
| Publication status | Published - 2010 |
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The brand equity dilemma: Luxury brands versus FMCG brands
- Nasos Poulis
- , George Panigyrakis
Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review