The brand equity dilemma: Luxury brands versus FMCG brands

Nasos Poulis, George Panigyrakis

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBNpeer-review

Original languageEnglish
Title of host publicationInternational Corporate and Marketing Communications Αnnual Conference
Publication statusPublished - 2010

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