| Original language | English |
|---|---|
| Title of host publication | International Corporate and Marketing Communications Αnnual Conference |
| Publication status | Published - 2010 |
The brand equity dilemma: Luxury brands versus FMCG brands
Nasos Poulis, George Panigyrakis
Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review