The application of agile manufacturing for customer value

Jeffrey Readman, Brian Squire, John Bessant, Steve Brown

Research output: Contribution to journalArticlepeer-review


This paper presents a strategic framework to enable agile manufacturing. Agile strategies provide superior customer value in a changing environment. The literature suggests that value strategies come about by a responsive (market-based) or a resource-led process. We introduce six case studies to illustrate that a negotiated process is also required if firms are to continuously deliver customer value.
Original languageEnglish
Pages (from-to)133-141
Number of pages9
JournalJournal of Financial Transformation
Publication statusPublished - Nov 2006


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