The application of agile manufacturing for customer value

Jeffrey Readman, Brian Squire, John Bessant, Steve Brown

Research output: Contribution to journalArticle

Abstract

This paper presents a strategic framework to enable agile manufacturing. Agile strategies provide superior customer value in a changing environment. The literature suggests that value strategies come about by a responsive (market-based) or a resource-led process. We introduce six case studies to illustrate that a negotiated process is also required if firms are to continuously deliver customer value.
Original languageEnglish
Pages (from-to)133-141
Number of pages9
JournalJournal of Financial Transformation
Volume18
Publication statusPublished - Nov 2006

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    Readman, J., Squire, B., Bessant, J., & Brown, S. (2006). The application of agile manufacturing for customer value. Journal of Financial Transformation, 18, 133-141.