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Television advertising and senior market: perceptions and reality
Paurav Shukla
University of Brighton
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Keyphrases
Advertising Market
100%
Television Advertising
100%
Market Perception
100%
Senior Market
100%
Buying Behaviour
50%
Young Consumers
50%
World Population
50%
Television Advertisements
50%
Consumer Segmentation
50%
Market Needs
50%
Social Sciences
Buying Behavior
100%
Television Advertising
100%
World Population
100%