Television advertising and senior market: perceptions and reality

Paurav Shukla, Keyoor Purani, Georgios Papazacharias

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

Original languageEnglish
Title of host publicationThird AIMS International Conference on Management
Publication statusPublished - Jan 2006
EventThird AIMS International Conference on Management - Ahmedabad, India
Duration: 1 Jan 2006 → …

Conference

ConferenceThird AIMS International Conference on Management
Period1/01/06 → …

Cite this

Shukla, P., Purani, K., & Papazacharias, G. (2006). Television advertising and senior market: perceptions and reality. In Third AIMS International Conference on Management