Television advertising and senior market: perceptions and reality

Paurav Shukla, Keyoor Purani, Georgios Papazacharias

Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review

Original language	English
Title of host publication	Third AIMS International Conference on Management
Publication status	Published - Jan 2006
Event	Third AIMS International Conference on Management - Ahmedabad, India Duration: 1 Jan 2006 → …

Conference	Third AIMS International Conference on Management
Period	1/01/06 → …

Cite this

@inproceedings{e861b40b6fde418e8f6656cfdb86b305,

title = "Television advertising and senior market: perceptions and reality",

author = "Paurav Shukla and Keyoor Purani and Georgios Papazacharias",

year = "2006",

month = jan,

language = "English",

booktitle = "Third AIMS International Conference on Management",

note = "Third AIMS International Conference on Management ; Conference date: 01-01-2006",

}