This article offers a re-examination and re-articulation of ethnographic approaches towards the study of media audiences and the consumption and use of information and communication technologies (ICTs). In particular, it aims to highlight the challenges faced by researchers undertaking fieldwork in so-called familiar cultural settings. Based on insights gained from a longitudinal study into the ICT consumption practices of female-headed households in Brighton, UK, it seeks to re-vitalize the ethnographic imagination by asking: how can we, in an age of mobile media cultures, consolidate on- and offline encounters and overcome anxieties around boundary crossings expressed through the prevailing heteronormative frameworks that underpin much of contemporary research project design and fieldwork practices? Furthermore, it is argued that in order to achieve ethnographic accomplishment, the factor of time in and for research needs to be re-discovered and re-thought.
|Journal||Reconstruction: Studies in Contemporary Culture|
|Publication status||Published - Feb 2009|
- Queer Theory
- Media Audiences
- Feminist Approaches
- Alternative Families