Sustainable entrepreneurship within fashion: La Gentle Factory story

Véronique Boulocher-Passet; Peter Daly; Sabine Ruaud

doi:10.1177/14657503241250284

Sustainable entrepreneurship within fashion: La Gentle Factory story

Véronique Boulocher-Passet, Peter Daly, Sabine Ruaud

Research output: Contribution to journal › Article › peer-review

Abstract

The French textile engineer, Christèle Merter, founded La Gentle Factory in 2014 as a label for capsule collections from the Happychic Group, a large, international men's ready-to-wear fashion retailer. Her objective is to promote simple, yet elegant ‘Made in France’ menswear made from organic materials and recycled products. The case discusses the challenges faced by the entrepreneur as she develops a sustainable clothing brand, first within a large group and then as an independent entrepreneur. The case also describes different forms of sustainable-oriented innovation in fashion and how narrative can aid the building of a new sustainable venture.

Original language	English
Journal	International Journal of Entrepreneurship and Innovation
DOIs	https://doi.org/10.1177/14657503241250284
Publication status	Published - 5 May 2024

Keywords

sustainable entrepreneurship
sustainable fashion
sustainable-oriented innovation
start-up

Access to Document

10.1177/14657503241250284Licence: CC BY-NC

Cite this

@article{8bf6a2293f874b1a9dd960ad6b687f28,

title = "Sustainable entrepreneurship within fashion: La Gentle Factory story",

abstract = "The French textile engineer, Christ{\`e}le Merter, founded La Gentle Factory in 2014 as a label for capsule collections from the Happychic Group, a large, international men's ready-to-wear fashion retailer. Her objective is to promote simple, yet elegant {\textquoteleft}Made in France{\textquoteright} menswear made from organic materials and recycled products. The case discusses the challenges faced by the entrepreneur as she develops a sustainable clothing brand, first within a large group and then as an independent entrepreneur. The case also describes different forms of sustainable-oriented innovation in fashion and how narrative can aid the building of a new sustainable venture.",

keywords = "sustainable entrepreneurship, sustainable fashion, sustainable-oriented innovation, start-up",

author = "V{\'e}ronique Boulocher-Passet and Peter Daly and Sabine Ruaud",

year = "2024",

month = may,

day = "5",

doi = "10.1177/14657503241250284",

language = "English",

journal = "International Journal of Entrepreneurship and Innovation",

issn = "1465-7503",

publisher = "Sage Publications",

}

TY - JOUR

T1 - Sustainable entrepreneurship within fashion

T2 - La Gentle Factory story

AU - Boulocher-Passet, Véronique

AU - Daly, Peter

AU - Ruaud, Sabine

PY - 2024/5/5

Y1 - 2024/5/5

N2 - The French textile engineer, Christèle Merter, founded La Gentle Factory in 2014 as a label for capsule collections from the Happychic Group, a large, international men's ready-to-wear fashion retailer. Her objective is to promote simple, yet elegant ‘Made in France’ menswear made from organic materials and recycled products. The case discusses the challenges faced by the entrepreneur as she develops a sustainable clothing brand, first within a large group and then as an independent entrepreneur. The case also describes different forms of sustainable-oriented innovation in fashion and how narrative can aid the building of a new sustainable venture.

AB - The French textile engineer, Christèle Merter, founded La Gentle Factory in 2014 as a label for capsule collections from the Happychic Group, a large, international men's ready-to-wear fashion retailer. Her objective is to promote simple, yet elegant ‘Made in France’ menswear made from organic materials and recycled products. The case discusses the challenges faced by the entrepreneur as she develops a sustainable clothing brand, first within a large group and then as an independent entrepreneur. The case also describes different forms of sustainable-oriented innovation in fashion and how narrative can aid the building of a new sustainable venture.

KW - sustainable entrepreneurship

KW - sustainable fashion

KW - sustainable-oriented innovation

KW - start-up

UR - https://www.scopus.com/pages/publications/85192381699

U2 - 10.1177/14657503241250284

DO - 10.1177/14657503241250284

M3 - Article

SN - 1465-7503

JO - International Journal of Entrepreneurship and Innovation

JF - International Journal of Entrepreneurship and Innovation

ER -

Sustainable entrepreneurship within fashion: La Gentle Factory story

Abstract

Keywords

Access to Document

Other files and links

Fingerprint

Cite this