TY - JOUR
T1 - Sustainable entrepreneurship within fashion
T2 - La Gentle Factory story
AU - Boulocher-Passet, Véronique
AU - Daly, Peter
AU - Ruaud, Sabine
PY - 2024/5/5
Y1 - 2024/5/5
N2 - The French textile engineer, Christèle Merter, founded La Gentle Factory in 2014 as a label for capsule collections from the Happychic Group, a large, international men's ready-to-wear fashion retailer. Her objective is to promote simple, yet elegant ‘Made in France’ menswear made from organic materials and recycled products. The case discusses the challenges faced by the entrepreneur as she develops a sustainable clothing brand, first within a large group and then as an independent entrepreneur. The case also describes different forms of sustainable-oriented innovation in fashion and how narrative can aid the building of a new sustainable venture.
AB - The French textile engineer, Christèle Merter, founded La Gentle Factory in 2014 as a label for capsule collections from the Happychic Group, a large, international men's ready-to-wear fashion retailer. Her objective is to promote simple, yet elegant ‘Made in France’ menswear made from organic materials and recycled products. The case discusses the challenges faced by the entrepreneur as she develops a sustainable clothing brand, first within a large group and then as an independent entrepreneur. The case also describes different forms of sustainable-oriented innovation in fashion and how narrative can aid the building of a new sustainable venture.
KW - sustainable entrepreneurship
KW - sustainable fashion
KW - sustainable-oriented innovation
KW - start-up
UR - http://www.scopus.com/inward/record.url?scp=85192381699&partnerID=8YFLogxK
U2 - 10.1177/14657503241250284
DO - 10.1177/14657503241250284
M3 - Article
SN - 1465-7503
JO - International Journal of Entrepreneurship and Innovation
JF - International Journal of Entrepreneurship and Innovation
ER -