Strategy Positioning: Concepts and Application in the UK Electronic Games Industry

Andrew Grantham, Jeffrey Readman

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNChapter

Original languageEnglish
Title of host publicationStrategic Cost Management - Concepts and Applications
EditorsRay Santanu
Place of PublicationKolkata
PublisherICFAI University Press
ISBN (Print)8131401642
Publication statusPublished - 2006

Cite this

Grantham, A., & Readman, J. (2006). Strategy Positioning: Concepts and Application in the UK Electronic Games Industry. In R. Santanu (Ed.), Strategic Cost Management - Concepts and Applications ICFAI University Press.