Strategic Brand Management of international fashion retailers'

    Research output: Contribution to conference › Paper › peer-review

    Original languageEnglish
    Publication statusPublished - 29 May 2006
    EventEuram 2016 - Norwegian School of Management, Oslo, Norway
    Duration: 17 May 2006 → 19 May 2006

    Conference

    ConferenceEuram 2016
    Country/TerritoryNorway
    CityOslo
    Period17/05/06 → 19/05/06

    Keywords

    • Brand Management
    • Fashion Retailers

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