Strategic Brand Management of international fashion retailers'

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 29 May 2006
EventEuram 2016 - Norwegian School of Management, Oslo, Norway
Duration: 17 May 200619 May 2006

Conference

ConferenceEuram 2016
CountryNorway
CityOslo
Period17/05/0619/05/06

Keywords

  • Brand Management
  • Fashion Retailers

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