Strategic Alignment Between Competitive Strategy and Dynamic Capability: Conceptual Framework and Hypothesis Development

Not all e-businesses with planned competitive strategies outperform their competitors, especially when they underscore the significance of dynamic capabilities in their competition. Successful development and implementation of competitive strategies depend on a proper deployment of dynamic capabilities. No single competitive strategy could create superior value; rather, value is obtained through the capacity of an e-business to align its competitive position regarding its internal possessions. As the alignment between competitive strategies and dynamic capabilities increases, e-business value creation increases in terms of novelty, lock-in complementarities, and efficiency.