Status consumption in cross-national context: socio-psychological, brand and situational antecedents

Keyphrases

• National Context 100%
• Status Consumption 100%
• Socio-psychological Aspects 100%
• Marketing Strategy 22%
• India 11%
• Design Methodology 11%
• Indian Sample 11%
• Alcoholic Beverages 11%
• Survey-based 11%
• Indian Consumers 11%
• Limited Attention 11%
• Consumption Process 11%
• National Variation 11%
• Influence Degree 11%
• Industry Context 11%
• Regional Variation 11%
• Developed Markets 11%
• North Region 11%
• Collectivist 11%
• Single Culture 11%
• Consumption Characteristics 11%
• Northwest Region 11%

Social Sciences

• Psychology 100%
• UK 50%
• Indians 50%
• Marketing Strategy 50%
• India 25%
• Alcoholic Beverages 25%
• Emerging Market 25%
• Regional Variation 25%

Economics, Econometrics and Finance

• Marketing Management 100%
• Industry 50%
• Emerging Economies 50%