Sports development meets sports marketing in Africa: Basketball without Borders and the NBA in Africa

Jason Means, John Nauright

Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Chapter

Original language	English
Title of host publication	International cases in the business of sport
Editors	S. Chadwick, D. Arthur
Place of Publication	London, UK
Publisher	Butterworth-Heinemann
Pages	372-388
Number of pages	17
ISBN (Print)	0750685433
Publication status	Published - 1 Jan 2008

Access to Document

@inbook{191d0139ee7b47fb8c7d671e71922a66,

title = "Sports development meets sports marketing in Africa: Basketball without Borders and the NBA in Africa",

author = "Jason Means and John Nauright",

year = "2008",

month = jan,

day = "1",

language = "English",

isbn = "0750685433",

pages = "372--388",

editor = "S. Chadwick and D. Arthur",

booktitle = "International cases in the business of sport",

publisher = "Butterworth-Heinemann",

}