Sports development meets sports marketing in Africa: Basketball without Borders and the NBA in Africa

Jason Means, John Nauright

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNChapter

Original languageEnglish
Title of host publicationInternational cases in the business of sport
EditorsS. Chadwick, D. Arthur
Place of PublicationLondon, UK
PublisherButterworth-Heinemann
Pages372-388
Number of pages17
ISBN (Print)0750685433
Publication statusPublished - 1 Jan 2008

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