Sports development meets sports marketing in Africa: Basketball without Borders and the NBA in Africa

Jason Means, John Nauright

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNChapter

Original languageEnglish
Title of host publicationInternational cases in the business of sport
EditorsS. Chadwick, D. Arthur
Place of PublicationLondon, UK
Number of pages17
ISBN (Print)0750685433
Publication statusPublished - 1 Jan 2008

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