Sport coaching in a disadvantaged community: A case study of Freestyle BMX

Ben Gould, Carlotta Giussani

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNChapterpeer-review


This chapter explores the establishment and development of a coach education programme in freestyle BMX and skateboarding in the United Kingdom. It highlights the sports’ interconnection to a social subculture and the evolution and implementation of this into the coaching programme. The concepts of Pierre Bourdieu are utilised to highlight the impact of non-linear pedagogy on the coaching programme in order to retain a sense of authenticity, but also to develop a clear model for progression of the sport into its professionalisation and introduction to the Olympics in 2020. The chapter concludes with key development points for the merging of sports that originate from social subcultures into a successful business model which aims to not strip the riders of their cultural identity whilst also offering them a way to earn a living from coaching the sport they love.
Original languageEnglish
Title of host publicationSport Coaching with Diverse Populations
EditorsJames Wallis, John Lambert
Number of pages12
ISBN (Electronic)9780367854799
Publication statusPublished - 1 May 2020


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