Sponsorship and gay sport: a case study of the 2000 Gay Softball World Series

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	205-230
Number of pages	26
Journal	International Journal of Sports Marketing and Sponsorship
Volume	4
Issue number	3
Publication status	Published - Sept 2002

Cite this

@article{312c60d4be3c466f877438e0e82b9101,

title = "Sponsorship and gay sport: a case study of the 2000 Gay Softball World Series",

author = "Nigel Jarvis",

year = "2002",

month = sep,

language = "English",

volume = "4",

pages = "205--230",

journal = "International Journal of Sports Marketing and Sponsorship",

issn = "1464-6668",

number = "3",

}