Selling Popular Photography on the British High Street

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

This 12,000-word chapter examines the central issues involved in the marketing of popular photography on the high street using, as a central case study, the British photographic chemist,Boots. As a ‘household name’ with a prominent and trusted retail presence,Boots has, for many years, been synonymous with mass-market commercial film development and processing.First establishing a connection to photography in the late nineteenth century through its origins in dispensing pharmaceuticals, Boots’ photographic department progressively expanded to offer a range of own-brand and in-house photographic options that parallel, and contribute to, technological developments and historic shifts in the popular consumption of the medium. From the initial sale ofhome-processing supplies through to the boom and bust of online photo services,the varied commercial positions and fortunes of Boots provide a pertinent model for examining the role of the market in shaping the use and understanding of photography in everyday practice.
LanguageEnglish
Title of host publicationThe Wiley-Blackwell companion to photography
EditorsStephen Bull
Place of PublicationUK
StateAccepted/In press - 1 Jan 2019

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Photography
Boot
High Street
Marketing
Historic
Retail
Bust
Fortune
Chemist
Pharmaceuticals
Boom
Household Name

Cite this

Pollen, A. (2019). Selling Popular Photography on the British High Street. In S. Bull (Ed.), The Wiley-Blackwell companion to photography UK.
Pollen, Annebella. / Selling Popular Photography on the British High Street. The Wiley-Blackwell companion to photography. editor / Stephen Bull. UK, 2019.
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Pollen, A 2019, Selling Popular Photography on the British High Street. in S Bull (ed.), The Wiley-Blackwell companion to photography. UK.

Selling Popular Photography on the British High Street. / Pollen, Annebella.

The Wiley-Blackwell companion to photography. ed. / Stephen Bull. UK, 2019.

Research output: Chapter in Book/Report/Conference proceedingChapter

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Pollen A. Selling Popular Photography on the British High Street. In Bull S, editor, The Wiley-Blackwell companion to photography. UK. 2019.