Sales Promotions in India

Paurav Shukla; Sangeeta Sharma; Raghuvir Singh

Sales Promotions in India

Paurav Shukla
, Sangeeta Sharma
, Raghuvir Singh

University of Brighton

Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Chapter › peer-review

Original language	English
Title of host publication	Sales Promotion Techniques: Best Practice from Asia and Europe
Editors	Kim-Shyan Fam, Laszlo Jozsa, James E. Richard, Joe Choon Yean Chai
Place of Publication	Wellington, New Zealand
Publisher	Asia Business Research Corporation Limited
Pages	127-144
Number of pages	18
ISBN (Print)	978-0-473-17779-9
Publication status	Published - Nov 2010

Cite this

@inbook{e9573f11c77b4062a64a13d60c67cbbc,

title = "Sales Promotions in India",

author = "Paurav Shukla and Sangeeta Sharma and Raghuvir Singh",

year = "2010",

month = nov,

language = "English",

isbn = "978-0-473-17779-9",

pages = "127--144",

editor = "Kim-Shyan Fam and Laszlo Jozsa and Richard, \{James E.\} and Chai, \{Joe Choon Yean\}",

booktitle = "Sales Promotion Techniques: Best Practice from Asia and Europe",

publisher = "Asia Business Research Corporation Limited",

}

Sales Promotions in India. / Shukla, Paurav; Sharma, Sangeeta; Singh, Raghuvir.
Sales Promotion Techniques: Best Practice from Asia and Europe. ed. / Kim-Shyan Fam; Laszlo Jozsa; James E. Richard; Joe Choon Yean Chai. Wellington, New Zealand: Asia Business Research Corporation Limited, 2010. p. 127-144.

Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Chapter › peer-review

TY - CHAP

T1 - Sales Promotions in India

AU - Shukla, Paurav

AU - Sharma, Sangeeta

AU - Singh, Raghuvir

PY - 2010/11

Y1 - 2010/11

M3 - Chapter

SN - 978-0-473-17779-9

SP - 127

EP - 144

BT - Sales Promotion Techniques: Best Practice from Asia and Europe

A2 - Fam, Kim-Shyan

A2 - Jozsa, Laszlo

A2 - Richard, James E.

A2 - Chai, Joe Choon Yean

PB - Asia Business Research Corporation Limited

CY - Wellington, New Zealand

ER -