Sales Promotions in India

Paurav Shukla, Sangeeta Sharma, Raghuvir Singh

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNChapter

Original languageEnglish
Title of host publicationSales Promotion Techniques: Best Practice from Asia and Europe
EditorsKim-Shyan Fam, Laszlo Jozsa, James E. Richard, Joe Choon Yean Chai
Place of PublicationWellington, New Zealand
PublisherAsia Business Research Corporation Limited
Pages127-144
Number of pages18
ISBN (Print)978-0-473-17779-9
Publication statusPublished - Nov 2010

Cite this

Shukla, P., Sharma, S., & Singh, R. (2010). Sales Promotions in India. In K-S. Fam, L. Jozsa, J. E. Richard, & J. C. Y. Chai (Eds.), Sales Promotion Techniques: Best Practice from Asia and Europe (pp. 127-144). Asia Business Research Corporation Limited.