Sales Promotions in India

Paurav Shukla, Sangeeta Sharma, Raghuvir Singh

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNChapterpeer-review

Original languageEnglish
Title of host publicationSales Promotion Techniques: Best Practice from Asia and Europe
EditorsKim-Shyan Fam, Laszlo Jozsa, James E. Richard, Joe Choon Yean Chai
Place of PublicationWellington, New Zealand
PublisherAsia Business Research Corporation Limited
Number of pages18
ISBN (Print)978-0-473-17779-9
Publication statusPublished - Nov 2010

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