Retro Video Gamers and the User-Led Product Life Extension Process

Research output: Working paper


While users are key to the transition to a circular economy, their role as innovators in Product Life Extension (PLE) strategies remains understudied. Using a netnographic approach, this study finds that users undertake two types of PLE activities, those that restore the product to its original working condition, and those that modify the product beyond its original capabilities. Results show users create complex electrical components to upgrade and enhance the product’s capabilities, with the “look and feel” of the product being as important as its working condition. Restoration and modification activities help address both the product’s technological and psychological obsolesce.
Original languageEnglish
Number of pages34
Publication statusPublished - 7 May 2022


  • user innovation
  • product development
  • Sustainable Consumption
  • circular innovation


Dive into the research topics of 'Retro Video Gamers and the User-Led Product Life Extension Process'. Together they form a unique fingerprint.

Cite this