Responses to Tripadvisor Negative Online Reviews: Tackling the Effects of Negative WOM on Customer Based Brand Equity and Booking Intentions

Nasos Poulis, Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Paola Carnevale

    Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review

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