Responses to Tripadvisor Negative Online Reviews: Tackling the Effects of Negative WOM on Customer Based Brand Equity and Booking Intentions

Nasos Poulis, Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Paola Carnevale

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

Original languageEnglish
Title of host publication14th Ιnternational CIRCLE Conference
Publication statusPublished - 2017

Cite this

Poulis, N., Rizomyliotis, I., Konstantoulaki, K., & Carnevale, P. (2017). Responses to Tripadvisor Negative Online Reviews: Tackling the Effects of Negative WOM on Customer Based Brand Equity and Booking Intentions. In 14th Ιnternational CIRCLE Conference