Responses to Tripadvisor Negative Online Reviews: Tackling the Effects of Negative WOM on Customer Based Brand Equity and Booking Intentions

Nasos Poulis, Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Paola Carnevale

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

Original languageEnglish
Title of host publication14th Ιnternational CIRCLE Conference
Publication statusPublished - 2017

Cite this

@inproceedings{009a2e79c3384e65a943116ba67a6a48,
title = "Responses to Tripadvisor Negative Online Reviews: Tackling the Effects of Negative WOM on Customer Based Brand Equity and Booking Intentions",
author = "Nasos Poulis and Ioannis Rizomyliotis and Kleopatra Konstantoulaki and Paola Carnevale",
year = "2017",
language = "English",
booktitle = "14th Ιnternational CIRCLE Conference",

}

Responses to Tripadvisor Negative Online Reviews : Tackling the Effects of Negative WOM on Customer Based Brand Equity and Booking Intentions. / Poulis, Nasos; Rizomyliotis, Ioannis; Konstantoulaki, Kleopatra; Carnevale, Paola.

14th Ιnternational CIRCLE Conference. 2017.

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

TY - GEN

T1 - Responses to Tripadvisor Negative Online Reviews

T2 - Tackling the Effects of Negative WOM on Customer Based Brand Equity and Booking Intentions

AU - Poulis, Nasos

AU - Rizomyliotis, Ioannis

AU - Konstantoulaki, Kleopatra

AU - Carnevale, Paola

PY - 2017

Y1 - 2017

M3 - Conference contribution with ISSN or ISBN

BT - 14th Ιnternational CIRCLE Conference

ER -