Research Highlights—Why some entrepreneurs choose to remain hidden?

Research output: Other contributionpeer-review

Abstract

We often assume (and teach) that entrepreneurs need maximum visibility. Struggling startups are encouraged to promote themselves widely because anyone could become a customer, investor, or stakeholder capable of catalyzing their business. So, why might some entrepreneurs choose to remain hidden?
Original languageEnglish
TypeBlog post
Media of outputOnline
Publication statusPublished - 30 Oct 2024

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