| Original language | English |
|---|---|
| Title of host publication | Handbook of Technology Management |
| Editors | Hossein Bidgoli |
| Place of Publication | New York |
| Publisher | John Wiley & Sons |
| Pages | 462-472 |
| Number of pages | 11 |
| Volume | 2 |
| ISBN (Print) | 9780470249482 |
| Publication status | Published - 2010 |
Relationship Marketing and CRM
Paurav Shukla
Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Chapter