Relationship Marketing and CRM

Paurav Shukla

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNChapter

Original languageEnglish
Title of host publicationHandbook of Technology Management
EditorsHossein Bidgoli
Place of PublicationNew York
PublisherJohn Wiley & Sons
Pages462-472
Number of pages11
Volume2
ISBN (Print)9780470249482
Publication statusPublished - 2010

Cite this

Shukla, P. (2010). Relationship Marketing and CRM. In H. Bidgoli (Ed.), Handbook of Technology Management (Vol. 2, pp. 462-472). John Wiley & Sons.