Quantifying the Attention Potential of Pervasive Display Placements

Marcus Winter, Ian Brunswick, Derek Williams

Research output: Contribution to conferencePaperResearchpeer-review

Abstract

Being able to quantify the attention potential of pervasive display placements holds promise in selecting suitable placements, scoping expectations of impact, informing display designs and calibrating engagement data against placement-related factors when evaluating display designs. This paper contributes a first version of an instrument to quantify the attention potential of display placements, focusing in particular on small interactive displays in museum environments. It reports on an empirical evaluation revealing strong and significant correlations between quantified attention potential and measured attention and engagement. The paper describes the methodology of the evaluation, discusses its findings and their limitations, and concludes with a call for more research into quantifying the attention potential of display placements.
Original languageEnglish
Pages70-80
Number of pages10
DOIs
Publication statusPublished - 19 Sep 2018
Event2nd International Conference on Computer-Human Interaction Research and Applications - Seville, Spain
Duration: 19 Sep 201821 Sep 2018
Conference number: 2
http://www.chira.scitevents.org/?y=2018

Conference

Conference2nd International Conference on Computer-Human Interaction Research and Applications
Abbreviated titleCHIRA2018
CountrySpain
CitySeville
Period19/09/1821/09/18
Internet address

Fingerprint

Display devices
Museums

Keywords

  • Pervasive Displays
  • Public Displays
  • Museum
  • Attention
  • Engagement
  • Interaction
  • Placement

Cite this

Winter, M., Brunswick, I., & Williams, D. (2018). Quantifying the Attention Potential of Pervasive Display Placements. 70-80. Paper presented at 2nd International Conference on Computer-Human Interaction Research and Applications, Seville, Spain. https://doi.org/10.5220/0007223800700080
Winter, Marcus ; Brunswick, Ian ; Williams, Derek. / Quantifying the Attention Potential of Pervasive Display Placements. Paper presented at 2nd International Conference on Computer-Human Interaction Research and Applications, Seville, Spain.10 p.
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Winter, M, Brunswick, I & Williams, D 2018, 'Quantifying the Attention Potential of Pervasive Display Placements' Paper presented at 2nd International Conference on Computer-Human Interaction Research and Applications, Seville, Spain, 19/09/18 - 21/09/18, pp. 70-80. https://doi.org/10.5220/0007223800700080

Quantifying the Attention Potential of Pervasive Display Placements. / Winter, Marcus; Brunswick, Ian; Williams, Derek.

2018. 70-80 Paper presented at 2nd International Conference on Computer-Human Interaction Research and Applications, Seville, Spain.

Research output: Contribution to conferencePaperResearchpeer-review

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Winter M, Brunswick I, Williams D. Quantifying the Attention Potential of Pervasive Display Placements. 2018. Paper presented at 2nd International Conference on Computer-Human Interaction Research and Applications, Seville, Spain. https://doi.org/10.5220/0007223800700080