Quantifying the Attention Potential of Pervasive Display Placements

Marcus Winter, Ian Brunswick, Derek Williams

    Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBNpeer-review

    Abstract

    Being able to quantify the attention potential of pervasive display placements holds promise in selecting suitable placements, scoping expectations of impact, informing display designs and calibrating engagement data against placement-related factors when evaluating display designs. This paper contributes a first version of an instrument to quantify the attention potential of display placements, focusing in particular on small interactive displays in museum environments. It reports on an empirical evaluation revealing strong and significant correlations between quantified attention potential and measured attention and engagement. The paper describes the methodology of the evaluation, discusses its findings and their limitations, and concludes with a call for more research into quantifying the attention potential of display placements.
    Original languageEnglish
    Title of host publicationProceedings of the 2nd International Conference on Computer-Human Interaction Research and Applications
    EditorsH.P. Silva, L. Constantine, M.J. Escalona, A.J. Ramirez, M. Helfert
    Pages70-80
    Number of pages10
    DOIs
    Publication statusPublished - 19 Sept 2018
    Event2nd International Conference on Computer-Human Interaction Research and Applications - Seville, Spain
    Duration: 19 Sept 201821 Sept 2018
    Conference number: 2
    http://www.chira.scitevents.org/?y=2018

    Conference

    Conference2nd International Conference on Computer-Human Interaction Research and Applications
    Abbreviated titleCHIRA2018
    Country/TerritorySpain
    CitySeville
    Period19/09/1821/09/18
    Internet address

    Keywords

    • Pervasive Displays
    • Public Displays
    • Museum
    • Attention
    • Engagement
    • Interaction
    • Placement

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