Quantifying the Attention Potential of Pervasive Display Placements

Marcus Winter, Ian Brunswick, Derek Williams

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBNpeer-review

Abstract

Being able to quantify the attention potential of pervasive display placements holds promise in selecting suitable placements, scoping expectations of impact, informing display designs and calibrating engagement data against placement-related factors when evaluating display designs. This paper contributes a first version of an instrument to quantify the attention potential of display placements, focusing in particular on small interactive displays in museum environments. It reports on an empirical evaluation revealing strong and significant correlations between quantified attention potential and measured attention and engagement. The paper describes the methodology of the evaluation, discusses its findings and their limitations, and concludes with a call for more research into quantifying the attention potential of display placements.
Original languageEnglish
Title of host publicationProceedings of the 2nd International Conference on Computer-Human Interaction Research and Applications
EditorsH.P. Silva, L. Constantine, M.J. Escalona, A.J. Ramirez, M. Helfert
Pages70-80
Number of pages10
DOIs
Publication statusPublished - 19 Sep 2018
Event2nd International Conference on Computer-Human Interaction Research and Applications - Seville, Spain
Duration: 19 Sep 201821 Sep 2018
Conference number: 2
http://www.chira.scitevents.org/?y=2018

Conference

Conference2nd International Conference on Computer-Human Interaction Research and Applications
Abbreviated titleCHIRA2018
CountrySpain
CitySeville
Period19/09/1821/09/18
Internet address

Keywords

  • Pervasive Displays
  • Public Displays
  • Museum
  • Attention
  • Engagement
  • Interaction
  • Placement

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