Push and pull approaches to using Twitter as a marketing tool

Keyphrases

• Marketing Tools 100%
• Retail Brand 100%
• Twitter 100%
• UK Retail 100%
• Push-pull 100%
• Information Flow 50%
• Patchy 50%
• Quantitative Methods 50%
• Effectiveness Evaluation 50%
• Large Firms 50%
• Marketing Approach 50%
• Traditional Marketing 50%
• Consumer Behaviour 50%
• Social Media Platforms 50%
• Tweets 50%
• Retail Sector 50%
• Interactive Environments 50%
• Digital Marketing 50%
• Twitter Followers 50%
• Twitter Activity 50%
• Broadcast Model 50%
• Social Authority 50%
• Brand Awareness 50%

Social Sciences

• UK 100%
• Sales 50%
• Quantitative Method 50%
• Consumer Behavior 50%
• Social Media 50%
• Retail Sector 50%
• Media Platform 50%
• Digital Marketing 50%

Economics, Econometrics and Finance

• Consumer Attitude 100%
• Retail Sector 100%