Psychological, Brand and Situational Antecedents of Conspicuous Consumption in Cross-national Context

Paurav Shukla, Sangeeta Sharma

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

Original languageEnglish
Title of host publicationThird IIMA Conference on Research in Marketing
Publication statusPublished - 2009
EventThird IIMA Conference on Research in Marketing - Ahmedabad, India
Duration: 1 Jan 2009 → …

Conference

ConferenceThird IIMA Conference on Research in Marketing
Period1/01/09 → …

Keywords

  • Conspicuous consumption, psychological antecedents, brand antecedents, situational antecedents, cross-national research

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