Psychological, Brand and Situational Antecedents of Conspicuous Consumption in Cross-national Context

Paurav Shukla, Sangeeta Sharma

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

Original languageEnglish
Title of host publicationThird IIMA Conference on Research in Marketing
Publication statusPublished - 2009
EventThird IIMA Conference on Research in Marketing - Ahmedabad, India
Duration: 1 Jan 2009 → …

Conference

ConferenceThird IIMA Conference on Research in Marketing
Period1/01/09 → …

Keywords

  • Conspicuous consumption, psychological antecedents, brand antecedents, situational antecedents, cross-national research

Cite this

Shukla, P., & Sharma, S. (2009). Psychological, Brand and Situational Antecedents of Conspicuous Consumption in Cross-national Context. In Third IIMA Conference on Research in Marketing
Shukla, Paurav ; Sharma, Sangeeta. / Psychological, Brand and Situational Antecedents of Conspicuous Consumption in Cross-national Context. Third IIMA Conference on Research in Marketing. 2009.
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title = "Psychological, Brand and Situational Antecedents of Conspicuous Consumption in Cross-national Context",
keywords = "Conspicuous consumption, psychological antecedents, brand antecedents, situational antecedents, cross-national research",
author = "Paurav Shukla and Sangeeta Sharma",
year = "2009",
language = "English",
booktitle = "Third IIMA Conference on Research in Marketing",

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Shukla, P & Sharma, S 2009, Psychological, Brand and Situational Antecedents of Conspicuous Consumption in Cross-national Context. in Third IIMA Conference on Research in Marketing. Third IIMA Conference on Research in Marketing, 1/01/09.

Psychological, Brand and Situational Antecedents of Conspicuous Consumption in Cross-national Context. / Shukla, Paurav; Sharma, Sangeeta.

Third IIMA Conference on Research in Marketing. 2009.

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

TY - GEN

T1 - Psychological, Brand and Situational Antecedents of Conspicuous Consumption in Cross-national Context

AU - Shukla, Paurav

AU - Sharma, Sangeeta

PY - 2009

Y1 - 2009

KW - Conspicuous consumption, psychological antecedents, brand antecedents, situational antecedents, cross-national research

M3 - Conference contribution with ISSN or ISBN

BT - Third IIMA Conference on Research in Marketing

ER -

Shukla P, Sharma S. Psychological, Brand and Situational Antecedents of Conspicuous Consumption in Cross-national Context. In Third IIMA Conference on Research in Marketing. 2009