Psychological and brand antecedents of conspicuous consumption among Indian consumers

Paurav Shukla, Sangeeta Sharma

Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review

Original language	English
Title of host publication	Global Marketing Conference 2008
Publication status	Published - Mar 2008
Event	Global Marketing Conference 2008 - Shanghai, China Duration: 1 Mar 2008 → …

Conference	Global Marketing Conference 2008
Period	1/03/08 → …

Cite this

@inproceedings{913d804cf5c14263afaeb0acf3dac125,

title = "Psychological and brand antecedents of conspicuous consumption among Indian consumers",

author = "Paurav Shukla and Sangeeta Sharma",

year = "2008",

month = mar,

language = "English",

booktitle = "Global Marketing Conference 2008",

note = "Global Marketing Conference 2008 ; Conference date: 01-03-2008",

}