Psychological and brand antecedents of conspicuous consumption among Indian consumers

Paurav Shukla, Sangeeta Sharma

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBNpeer-review

Original languageEnglish
Title of host publicationGlobal Marketing Conference 2008
Publication statusPublished - Mar 2008
EventGlobal Marketing Conference 2008 - Shanghai, China
Duration: 1 Mar 2008 → …


ConferenceGlobal Marketing Conference 2008
Period1/03/08 → …

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