Psychological and brand antecedents of conspicuous consumption among Indian consumers

Paurav Shukla, Sangeeta Sharma

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

Original languageEnglish
Title of host publicationGlobal Marketing Conference 2008
Publication statusPublished - Mar 2008
EventGlobal Marketing Conference 2008 - Shanghai, China
Duration: 1 Mar 2008 → …

Conference

ConferenceGlobal Marketing Conference 2008
Period1/03/08 → …

Cite this

Shukla, P., & Sharma, S. (2008). Psychological and brand antecedents of conspicuous consumption among Indian consumers. In Global Marketing Conference 2008