Product Modularization in the Architecture, Engineering and Construction (AEC) Industry

Sara Shafiee, Poorang Piroozfar, Lars Hvam

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBNpeer-review


All industries benefit from product standardization and modularization in order to automate the sales and production processes. The Architecture, Engineering and Construction (AEC) industry is lagging behind due to the challenges it is faces with compared to other industries. The literature discusses how to apply modularization in construction industries, however, what seems to still be missing are guidelines and case examples for both researchers and practitioners. In this study, we discuss two main modularization strategies and investigate how and where they were applied in different construction companies. This research benefits from comparative case studies research in order to make deductions from different empirical data to draw a logically plausible conclusion. The gathered empirical data and the results from industrial expert interviews can then be used as a guidelines for the companies to analyze how and where to use different modularization techniques and what are the gained benefits and challenges.
Original languageEnglish
Title of host publicationProceedings of 2nd European International Conference on Industrial Engineering and Operations Management (IEOM)
Place of PublicationParis
Publisher IEOM Society International
Publication statusPublished - 26 Jul 2018


  • Case study research
  • Construction industry
  • Product Architecture
  • Product modularization
  • Product standardization


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