Abstract
Across all industries companies benefit from product standardization and product modularization in order to automate sales and production processes, and construction industry is no exception. Product modularization is normally the pre-requirement to the automation in both sales and production. The literature is lacking guidelines and examples to discuss both theory and practice of product modularization in construction industry. In this study, we discuss two main product modularization strategies and investigate how and where they were applied in different construction companies. This research benefits from comparative case studies research. The gathered empirical data and the results
from industrial expert interviews can then be used as guidelines for the companies to analyze how, when and where to use different product modularization techniques and what the gained benefits and challenges can be.
from industrial expert interviews can then be used as guidelines for the companies to analyze how, when and where to use different product modularization techniques and what the gained benefits and challenges can be.
| Original language | English |
|---|---|
| Title of host publication | 8th International Conference on Mass Customization and Personalization (MCP - CE 2018) |
| Subtitle of host publication | Community of Europe |
| Place of Publication | Novi Sad |
| Publication status | Published - 19 Sept 2018 |
| Event | 8th International Conference on Mass Customization and Personalization : Community of Europe - Novi Sad, Serbia Duration: 19 Sept 2018 → 21 Sept 2018 |
Conference
| Conference | 8th International Conference on Mass Customization and Personalization |
|---|---|
| Country/Territory | Serbia |
| City | Novi Sad |
| Period | 19/09/18 → 21/09/18 |
Keywords
- Mass Customization
- Construction Industry
- Product modularization
- Interviews
- Comparative Analysis
