Product Modularization: Case Studies from Construction Industry

Sara Shafiee, Poorang Piroozfar, Lars Hvam

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

Abstract

Across all industries companies benefit from product standardization and product modularization in order to automate sales and production processes, and construction industry is no exception. Product modularization is normally the pre-requirement to the automation in both sales and production. The literature is lacking guidelines and examples to discuss both theory and practice of product modularization in construction industry. In this study, we discuss two main product modularization strategies and investigate how and where they were applied in different construction companies. This research benefits from comparative case studies research. The gathered empirical data and the results
from industrial expert interviews can then be used as guidelines for the companies to analyze how, when and where to use different product modularization techniques and what the gained benefits and challenges can be.
Original languageEnglish
Title of host publication8th International Conference on Mass Customization and Personalization (MCP - CE 2018)
Subtitle of host publicationCommunity of Europe
Place of PublicationNovi Sad
Publication statusPublished - 19 Sep 2018
Event8th International Conference on Mass Customization and Personalization : Community of Europe - Novi Sad, Serbia
Duration: 19 Sep 201821 Sep 2018

Conference

Conference8th International Conference on Mass Customization and Personalization
CountrySerbia
CityNovi Sad
Period19/09/1821/09/18

Keywords

  • Mass Customization
  • Construction Industry
  • Product modularization
  • Interviews
  • Comparative Analysis

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    Shafiee, S., Piroozfar, P., & Hvam, L. (2018). Product Modularization: Case Studies from Construction Industry. In 8th International Conference on Mass Customization and Personalization (MCP - CE 2018) : Community of Europe