Pitfalls of traditional marketing

Paurav Shukla

Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review

Original language	English
Title of host publication	International conference on Marketing in The Age of Convergence
Publication status	Published - Jan 2006
Event	International conference on Marketing in The Age of Convergence - Kozikode, India. Duration: 1 Jan 2006 → …

Conference	International conference on Marketing in The Age of Convergence
Period	1/01/06 → …

Cite this

@inproceedings{111b5b36bc044759a64d1077bfa096b7,

title = "Pitfalls of traditional marketing",

author = "Paurav Shukla",

year = "2006",

month = jan,

language = "English",

booktitle = "International conference on Marketing in The Age of Convergence",

note = "International conference on Marketing in The Age of Convergence ; Conference date: 01-01-2006",

}