Picturing statistical narratives: – A century of data visualisation in public relations

Jon Cope, Mark Wells

    Research output: Chapter in Book/Conference proceeding with ISSN or ISBNChapter

    Abstract

    The chapter explores the role infographics has to play in the healthcare PR sector. The chapter looks at reasons for the ongoing popularity of infographics as a PR tool, questioning their use and usefulness.
    Original languageEnglish
    Title of host publicationVisual Public Relations
    Subtitle of host publicationStrategic Communication Beyond Text
    EditorsSimon Collister, Sarah Roberts-Bowman
    PublisherRoutledge
    Chapter4
    Pages53- 82
    Number of pages29
    ISBN (Electronic)9781315160290
    ISBN (Print)9781138064669
    Publication statusPublished - 5 Apr 2018

    Publication series

    NameRoutledge New Directions in Public Relations & Communication Research
    PublisherRoutledge

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