Picturing statistical narratives: – A century of data visualisation in public relations

Jon Cope, Mark Wells

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNChapter

Abstract

The chapter explores the role infographics has to play in the healthcare PR sector. The chapter looks at reasons for the ongoing popularity of infographics as a PR tool, questioning their use and usefulness.
Original languageEnglish
Title of host publicationVisual Public Relations
Subtitle of host publicationStrategic Communication Beyond Text
EditorsSimon Collister, Sarah Roberts-Bowman
PublisherRoutledge
Chapter4
Pages53- 82
Number of pages29
ISBN (Electronic)9781315160290
ISBN (Print)9781138064669
Publication statusPublished - 5 Apr 2018

Publication series

NameRoutledge New Directions in Public Relations & Communication Research
PublisherRoutledge

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