Online Marketing Effectiveness – the influence of information load and digital literacy, a cross-country comparison

José-Alberto Castañeda
, Dolores Frías-Jamilena
, Miguel Rodríguez-Molina
, Adam Jones

Research output: Contribution to journal › Article › peer-review

1 results
- Last Name(descending)

Adam Jones
- aj48brighton.acuk
- School of Business and Law - Programme Director Help to Grow Mgmt
- Business and Economic Change Research Excellence Group
- Tourism, Inclusion, Events and Society Research Excellence Group
Person: Academic