On the stupidity of mobs

Jon Dron

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBNpeer-review


This paper explores the implications of social navigation used to assist online learning communities. It presents an experiment in social navigation employing a treasure map, comparing the behavior of users provided with social navigation cues and the behavior of those with no such cues. The experiment suggests that social navigation may cause poor decision-making in its users in two distinct ways. Some users may follow the actions of others (even poor ones), while others may actively try to behave differently. Neither strategy is useful at all times. The paper goes on to discuss approaches to limiting the dangers of such systems.
Original languageEnglish
Title of host publicationIADIS International Conference: Web Based Communities 2006
Publication statusPublished - Feb 2006
EventIADIS International Conference: Web Based Communities 2006 - San Sebastian, Spain
Duration: 1 Feb 2006 → …


ConferenceIADIS International Conference: Web Based Communities 2006
Period1/02/06 → …


  • Online learning, e-learning, social navigation


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