Modeling employee-based brand equity (EBBE) and perceived environmental uncertainty (PEU) on a firm’s performance

Keyphrases

• Firm Performance 100%
• Perceived Environmental Uncertainty 100%
• Employee-based Brand Equity 100%
• Design Methodology 10%
• Partial Least Squares Structural Equation Modeling (PLS-SEM) 10%
• Training Tool 10%
• Brand Manager 10%
• Tobacco 10%
• Fast Moving Consumer Goods 10%
• Discussion Section 10%
• Brand Endorsement 10%
• Good Firm 10%
• Mail Survey 10%
• Internal Brand Management 10%
• Brand Consistent Behavior 10%
• Healthcare Products 10%
• Brand Allegiance 10%
• Soft Drinks 10%
• Citizen Behavior 10%
• Toiletries 10%
• Brand Equity 10%
• Managers' Commitment 10%
• Brand Commitment 10%
• Packaged Foods 10%

Social Sciences

• Firm Performance 100%
• Brand Equity 100%
• UK 18%
• United Arab Emirates 18%
• Industrial Sector 9%
• Structural Equation Modeling 9%
• Brand Management 9%
• Consumer Good 9%
• Beverages 9%
• Employee Testing 9%
• Mail Survey 9%

Economics, Econometrics and Finance

• Firm Performance 100%
• Brand Equity 100%
• Brand Management 9%
• Fast Moving Consumer Goods 9%