Measuring effectiveness of CRM using customer retention and loyalty measures, with a special focus on the retail sector in the UK

Paurav Shukla, James Greenlaw

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

Original languageEnglish
Title of host publicationAM2006
Publication statusPublished - Jul 2006
EventAM2006 - London, UK
Duration: 1 Jul 2006 → …

Conference

ConferenceAM2006
Period1/07/06 → …

Cite this