Measuring effectiveness of CRM using customer retention and loyalty measures, with a special focus on the retail sector in the UK

Paurav Shukla, James Greenlaw

Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review

Conference	AM2006
Period	1/07/06 → …

Cite this

@inproceedings{613e608379ec4213bdb9ac759e7e989e,

title = "Measuring effectiveness of CRM using customer retention and loyalty measures, with a special focus on the retail sector in the UK",

author = "Paurav Shukla and James Greenlaw",

year = "2006",

month = jul,

language = "English",

booktitle = "AM2006",

note = "AM2006 ; Conference date: 01-07-2006",

}