Martas Precision Slides: Deciding whether to be a brand or generic product in the international market

Paurav Shukla, Stephen Hogan

Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Chapter › peer-review

Original language	English
Title of host publication	Global Marketing With a Special Indian Focus
Editors	S. Hollensen, Madhumita Banerjee
Place of Publication	New Dehli, India
Publisher	Pearson
Pages	719-723
Number of pages	5
ISBN (Print)	9788131728147
Publication status	Published - 2010

Cite this

@inbook{b78544f8115d480db2d26e6300a5d0d5,

title = "Martas Precision Slides: Deciding whether to be a brand or generic product in the international market",

author = "Paurav Shukla and Stephen Hogan",

year = "2010",

language = "English",

isbn = "9788131728147",

pages = "719--723",

editor = "S. Hollensen and Madhumita Banerjee",

booktitle = "Global Marketing With a Special Indian Focus",

publisher = "Pearson",

}